2025.04.11
Trade challenge& tariffs
The plush toy market is experiencing significant growth, driven largely by millennials and Gen Z consumers. In late 2024, adults spend over $1.5 billion on toys, surpassing purchases for toddlers. Plush toys are particularly popular, with a third of toy purchases in the U.S. being plush or building sets. This trend is fueled by nostalgia and the desire for comfort, especially in uncertain times. The global plush toy market is projected to grow at an annual rate of 8.2% through 2030.
